A perfect red has been created in homage to the late, great photographer Helmut Newton taking inspiration from his imagery, highlighting the power and iconicity of the red lip. It is a collaboration between Author Periel Aschenbrand, The Lipstick Queen Poppy King and the most striking of all supermodels Jenny Shimizu.
Helmut Red has been released in support of children at risk of HIV and is available in a limited run at House of Exposure for $25.00. Awesome colour, incredible shoot. Get em' while they're hot people!